Dr. Cohen

What's Your Excuse for not reaching your health, fitness, or performance goals?

Dr. Bruce S. Cohen received his Doctorate of Philosophy from the Kinesiology Department located within the College of Education at Temple University, Philadelphia, PA. His main area of interest lies in healthy behavior change, specifically the adoption and adherence of exercise and physical activity. In addition, Dr. Cohen has obtained a Masters degree in Clinical Exercise Physiology from Northeastern University and a Bachelors degree from Rutgers College in pre-physical therapy and psychology.

Dr. Bruce is certified as a Health/Fitness Instructor by the American College of Sports Medicine (the leading authority on exercise). He is also certified by the National Strength & Conditioning Association as a Certified Strength & Conditioning Specialist. In addition Dr. Bruce teaches the Personal Trainer and Advanced Personal Trainer certification courses for the Aerobics & Fitness Association of America and Fitness Resource Associates. Dr. Cohen serves as a committee member on the Joints in Motion and Hero of the Year boards with the Arthritis Foundation.

Dr. Cohen has 20 years experience as a wellness/fitness consultant/coach/trainer with the U.S. Public Health Service/Division of Federal Occupational Health, Temple University, Continuum HealthCare, AreUFit Health Services, CIGNA HealthCare, Independent Blue Cross, 1 to 1 Personal Training and Evolution Sports Science. During this time he has assessed, designed, and implemented health promotion, corporate wellness, personal fitness training, sports specific conditioning, and occupational health services. As a member of the U.S. Public Health Service National Task Force on Wellness Dr. Cohen co-developed the standards and criteria that brought corporate wellness/fitness to the Federal Occupational Health arena. More recently his work at Evolution Sports Science utilized comprehensive (fitness, nutrition, physiology and psychology) assessment to develop individualized programs.

EXCUSERCISE's health behavior change philosophy represents the innovative integration of Dr. Cohen's studies on the psychosocial characteristics (stage of readiness, self-efficacy, motives, perceived barriers/excuses) between exercise Relapsers and regular exercisers (Maintainers), along with their physiological parameters (health/exercise history and present fitness status) to enhance/optimize an individual's health, fitness and performance levels.

I am interested in turning short-term healthy habit adoption into long-term healthy habit maintenance. I believe that the largest area responsible for future gains in health, fitness and performance can be found in countering the psychosocial barriers, or excuses that limit and interrupt individual's desired patterns of participation. Reducing sedentary lifestyle can be achieved in part by preventing or limiting time spent in inactive relapse. Application of safe, effective and efficient strategies to counter these excuses is the purpose of EXCUSERCISE.

Healthy & Heartily,

Bruce S. Cohen, Ph.D

Proprietor

EXCUSERCISE

References and Resume furnished upon request